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By Elena Cameron April 16th, 2024 It was the third Monday of two thousand and twenty four when I came to the inexplicable conclusion that I had had enough. Enough of the sheer resentment I felt to be facing another […]

How DISSH Became Australia’s Most Adored Capsule Wardrobe Brand: The Greatest Fashion Comeback Story of a Generation. By Elena Cameron 11th April 2024 Some might say (I might say) that DISSH is Australia’s most widely adored fashion brand, but that […]

How Australia’s Most Adored Pop Culture Podcast Turned Into An International Media Phenomenon. Shameless Media is a youth media company based in Melbourne, Australia. With over 75 million podcast downloads and more than 1.1 million social media followers, just how […]

When it comes to beauty, Australians hold a special place in their heart for a brand that goes beyond cosmetics and skincare. Enter Mecca, the unrivalled darling of the beauty industry and Australia’s ultimate beauty guru, whose cult following is […]

“Hey, are voice searches dominating Google?” How outraged were you when you found out your blogs weren’t ranking on Google? Or haven’t you figured it out yet? Despite the abundance of information that’s readily available on the internet, Google remains […]

You know that good old saying the truth will set you free? Well I think today the truth might make you seriously reconsider your instagram strategy. Specifically, the truth surrounding a particular copywriting myth.  Now, I’m not calling you predictable […]

Can I be honest? Of course I can, this is my blog not yours. There’s a huge misconception that seems to have polluted so many of our minds, that every single business has to have one of two online personas:Option […]